AT A GLANCE
Successfully scaled lead generation from 200 to over 5,500 monthly leads without increasing the cost per lead for a B2B martech firm, showcasing scalable digital advertising efficiency.
Challenges:
In a highly competitive B2B martech landscape, our client faced the daunting task of significantly scaling their lead generation efforts without inflating their cost per lead. With a modest beginning and a vision to dominate their niche, the company needed a strategy that not only increased lead volume but also ensured the sustainability of their advertising spend as they aimed to expand their budget responsibly.
Strategy & Execution
Over a period of 6 years, Connor Alexis Creative meticulously optimized the company’s Google Ads campaigns, focusing on high-intent keywords, refining targeting options, and continuously A/B testing ad
copy and landing pages
- High Intent keywords
- Refined Targeting
- A/B testing Ad Copy
Key Metrics
Leads Per Month
0
Cost Per Lead
$
0
Monthly Budget
$
0
k
Results Breakdown
Our efforts delivered outstanding results:
Scaled up lead generation from 200 to over 5,500 leads per month.
Maintained cost per lead at, allowing for budget growth to approximately $230k/month.
Implemented strategic bid management and advanced targeting to maximize ROI.
